Organization profile
Organization profile
The Institute for Research in Marketing at the Carlson School of Management leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing.
Through outreach initiatives that include regular conferences and a web portal, the Institute provides a forum for dialogue among marketing scholars, industry practitioners, policymakers and students.
Collaborations and top research areas from the last five years
Profiles
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Michelle Champlin Bergner
- Institute for Research in Marketing - Administrative Director
Person: Executive, Administrative, and Managerial Staff
Research output
- 3 Article
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Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox
Kim, Y., Cui, H. & Zhu, Y., Nov 1 2025, In: Marketing Science. 44, 6, p. 1362-1380 19 p.Research output: Contribution to journal › Article › peer-review
3 Link opens in a new tab Scopus citations -
Economic impact of category captaincy: An examination of assortments and prices
Viswanathan, M., Narasimhan, O. & John, G., Mar 1 2021, In: Marketing Science. 40, 2, p. 261-282 22 p.Research output: Contribution to journal › Article › peer-review
9 Link opens in a new tab Scopus citations -
Corporate sponsorships may hurt nonprofits: Understanding their effects on charitable giving
Bennett, C. M., Kim, H. & Loken, B., Jul 2013, In: Journal of Consumer Psychology. 23, 3, p. 288-300 13 p.Research output: Contribution to journal › Article › peer-review
33 Link opens in a new tab Scopus citations