Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

marketing Social Sciences
moral philosophy Social Sciences
project group Social Sciences
student Social Sciences
teamwork Social Sciences
Costs Engineering & Materials Science
purchase Social Sciences
Labels Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Profiles

Photo of Praveen Aggarwal

Praveen Aggarwal

19972016
No photo of Katharine E Chernak

Katharine E Chernak

No photo of Amy B Hietapelto
20012008

Research Output 1997 2016

Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions

Aggarwal, P. & Vaidyanathan, R. Jan 1 2016 In : Journal of Consumer Marketing. 33, 6, p. 408-416 9 p.

Research output: Contribution to journalArticle

Price promotions
Experiment
Questionnaire survey
Product category
Customer value
4 Citations

The customer is king: culture-based unintended consequences of modern marketing

Kim, C. S. & Aggarwal, P. Jan 1 2016 In : Journal of Consumer Marketing. 33, 3, p. 193-201 9 p.

Research output: Contribution to journalArticle

Service provider
Marketing
Unintended consequences
Managers
Scenarios
3 Citations

Value Co-Creation: Factors Affecting Discretionary Effort Exertion

Aggarwal, P. & Basu, A. K. Oct 1 2014 In : Services Marketing Quarterly. 35, 4, p. 321-336 16 p.

Research output: Contribution to journalArticle

Fitness center
Value co-creation
Factors
P value
Employees