Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Business & Economics
marketing Social Sciences
student Social Sciences
Buyers Business & Economics
Evaluation Business & Economics
Purchase intention Business & Economics
Conceptualization Business & Economics
Cause-related marketing Business & Economics

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Research Output 1997 2016

Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions

Aggarwal, P. & Vaidyanathan, R. Jan 1 2016 In : Journal of Consumer Marketing. 33, 6, p. 408-416 9 p.

Research output: Research - peer-reviewArticle

Price promotions
Experiment
Questionnaire survey
Product category
Customer value
2 Citations

The customer is king: culture-based unintended consequences of modern marketing

Kim, C. S. & Aggarwal, P. Jan 1 2016 In : Journal of Consumer Marketing. 33, 3, p. 193-201 9 p.

Research output: Research - peer-reviewArticle

Service provider
Marketing
Unintended consequences
Managers
Scenarios
3 Citations

Value Co-Creation: Factors Affecting Discretionary Effort Exertion

Aggarwal, P. & Basu, A. K. Oct 1 2014 In : Services Marketing Quarterly. 35, 4, p. 321-336 16 p.

Research output: Research - peer-reviewArticle

Fitness center
Value co-creation
Factors
P value
Employees