Research output per year
Research output per year
Search results
-
2019
Corrigendum to ‘Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand’ [Journal of Interactive Marketing, Volume 46, May 2019, Pages 20–39] (Journal of Interactive Marketing (2019) 46 (20–39), (S1094996819300015), (10.1016/j.intmar.2019.01.001))
Zablocki, A., Makri, K., Schlegelmilch, B. B. & Houston, M. J., May 2019, In: Journal of Interactive Marketing. 46, p. 113 1 p.Research output: Contribution to journal › Comment/debate › peer-review
Open Access -
1972
Toward a behavioral theory of consumer choice
Hattwick, R. E., Jefferson, R. W. & Houston, M. J., 1972, In: The Journal of Behavioral Economics. 1, 1, p. 53-90 38 p.Research output: Contribution to journal › Comment/debate › peer-review