Which review elements matter? Hidden Markov Modelling of eye movements in consumers’ online review processing

  • Segijn, C. M. (Speaker)
  • Ewa Maslowska (Speaker)
  • V Viswanathan (Speaker)

Activity: Talk typesSubmitted presentation or panel

PeriodJun 2018
Event titleThe European Marketing Academy Conference
Event typeConference
LocationGlasgow, United Kingdom