The Persuasive Effects and Underlying Mechanisms of Multitasking with Second Screen Media

  • Segijn, C. M. (Speaker)
  • H A M Voorveld (Speaker)
  • E G Smit (Speaker)

Activity: Talk typesSubmitted presentation or panel

PeriodJul 2015
Event titleThe International Conference on Research in Advertising
Event typeConference
LocationLondon, United Kingdom