The effect of related multiscreening on advertising effectiveness. The mediating role of attention and program involvement

  • Segijn, C. M. (Speaker)
  • H A M Voorveld (Speaker)
  • E G Smit (Speaker)

Activity: Talk typesSubmitted presentation or panel

PeriodJan 2017
Event titleThe Etmaal Conference
Event typeConference
LocationTilburg, Netherlands