Multiscreening and advertising effectiveness. The moderating role of task relevance

  • Segijn, C. M. (Speaker)
  • H A M Voorveld (Speaker)
  • E G Smit (Speaker)

Activity: Talk typesSubmitted presentation or panel

Description

Promising student paper award
PeriodMay 2017
Event titleThe International Communication Association Conference
Event typeConference
LocationSan Diego, United States, California