How consumers use online reviews to make decisions: An eye-tracking approach

  • Segijn, C. M. (Speaker)
  • Ewa Maslowska (Speaker)
  • K A Vakeel (Speaker)
  • V Viswanathan (Speaker)

Activity: Talk typesSubmitted presentation or panel

PeriodJun 2018
Event titleThe International Conference on Research in Advertising
Event typeConference
LocationValencia, Spain